Fluffy animals gambling advertisement was reckless, says guard dog
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28 October 2020
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A gaming advert which fluffy animals has been prohibited after being branded "careless" by the Advertising Standards Authority (ASA).

The video ad for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - included 5 toy animals.

The ASA ruled the advertisement "was most likely to be of particular appeal to under-18s" and for that reason "the ad was reckless".

The owner of Gala Spins stated it had actually removed the advert from all its channels.
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The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.

It triggered a complaint to the yohaig code advertising guard dog that the material of the advert was likely to interest kids.

the yohaig code ASA concurred and said: "Gambling advertisements should not be most likely to be of specific attract kids or young individuals, specifically by showing or being connected with youth culture.

"We considered that the ad was most likely to be of specific attract under-18s and therefore concluded that the yohaig code ad was irresponsible and breached the [marketing] yohaig promotion code."

Gambling addicts 'at greater risk during lockdown'

Gala Spins said it posted the video featuring stuffed animals in mistake which it was an out-of-date video.

It stated its designated target market was women aged between 18 and 65 interested in gambling.

Gala Spins was censured by the watchdog two years ago for linking betting and skill in an advert.

Among its TV ads featured a man playing on his tablet with a voiceover recommending: "Try it now and see if you've got the skill."

The ASA ruled that the line "see if you have actually got the talent" was efficiently an invitation to gamble online in the context of the advertisement, and therefore implied that viewers might use ability to enhance their possibilities of winning.
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Gala Spins becomes part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.

In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.

It likewise owns a series of video games companies consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.
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